The Fast Food Industry Has a Harmful Effect on Society

Thesis: The fast food industry has a harmful affect on society. Topic Sentence 1: Fast food causes Coronary Artery Disease. Topic Sentence 2: Fast food is popular among our nation. Topic Sentence 3: The environment is affected by the fast food industry. We provide food that customers love, day after day after day. People just want more of it†(Ray Kroc, Founder of McDonald’s). Coronary Artery Disease is a type of heart disease and the most common cause of heart attacks. Plaque from eating unhealthy foods, builds up in the arteries, the arteries harden and begin to become narrow and can cause chest pain and heart attacks. Fast food popularity is the amount of customers a fast food establishment has and retains. Popularity is important to fast food establishments because it’s what keeps the company going. The environment is affected by the fast food industry because of the amount of pollution and trash they produce on a daily basis. The fast food industry has a harmful affect on society. Fast food causes Coronary Artery Disease. Nancy Clarks indicates â€Å"Fast food contains high amounts of cholesterol and salt, two nutrients that contribute to cardiovascular health problems† (parag. 2). Fast food is known to be unhealthy, it is high in fat, sodium, and cholesterol which can cause Atherosclerosis and lead to Heart Disease. The U.S Center for Disease Control and Prevention claim there is a direct link between sodium and high blood pressure. Fast food is high in sodiumShow MoreRelatedFood Nation : The Dark Side Of The All American Meal1299 Words   |  6 PagesOF PROCESSED FOODS TO HUMAN HEALTH Processed foods, refers to any deliberate alteration or modification of foodstuff before its availability for consumption. These alterations ranges from simple undertakings such as drying or freezing food for nutrients and freshness preservation to complex undertakings such as formulation of a frozen meal with the correct balance of ingredients and nutrients. Nowadays, processed foods have become a large part of the human food industry and this has been the caseRead MoreAn Interview, The Nobel Prize Winning Physicist Richard Feynman And The Burger King859 Words   |  4 Pagesagree with Feynman because I learned about the food industry and it personally didn’t dull my perspective on the foods that I eat everyday. I learned about genetically modified organisms, the meat industry and an agrochemical company called Monsanto. After learning about these things, I still continue to eat meat and other foods that I know aren’t healthy for me. We all know fast food restaurants like McDonald’s and Burger King do not provide nutritious food and shouldn’t be eaten everyday based on theRead MoreEssay about Fast Food is Destroying America1477 Words   |  6 Pagesprovide food that customers love, day after day after day. People just want more of it† (Ray Kroc, Founder of McDonald’s). Coronary Artery Disease is a type of heart disease and the most common cause of heart attacks. Plaque from eating unhealthy foods, builds up in the arteries, the arteries harden and begin to become narrow and can cause chest pain and heart attacks. â€Å"Obesity is a medical condition in which excess body fat has accumulated to the extent that it may have a negative effect on healthRead MoreEnvironmental Science Of High School1212 Words   |  5 Pageseyes to how society treats our environment. In turn, I realized the repercussions that those actions have on human health. It is necessary that society make an effort to push towards making human health a priority before making a decision on how the environment will be altered. A majority of our society today is either unaware of the damage they are causing or are in denial. Humans were created to live in a natural and organic world, however as time has gone on and as technology has greatly improvedRead MoreObesity Is The Fast Food Industry850 Words   |  4 PagesThere is an issue in America, if not across all nations, which begs discussion. The issue plaguing society is the fast food industry. It matters not if you are young, old, rich or poor; the fast food industry is almost impossible to ignore in this era. One may raise the question of what exactly is fast food. Merriam-Webster defines defines fast-food as food â€Å"designed for ready availability, use, or consumption and with little consideration given to quality or significance† (1). Diving deeperRead MoreObesity : A Growing Problem848 Words   |  4 PagesObesity was once th ought to be exclusively a social problem; it is now classified as a medical problem. It is a multibillion dollar industry. Losing weight is not just as simple as exercising more and eating less, as our society has grown more complex the obesity rate has risen. Obesity is a growing problem in the U.S. today caused primarily by environmental conditions, food systems and lifestyle changes. Surroundings, demographics, opportunities or conditions of a person’s life are all influences thatRead MoreIs America Taking it too Far by Blaming Fast Food for High Obesity Rates?937 Words   |  4 PagesAmerica taking it too far by blaming fast food for the obesity rate? After all, It is the individuals choice where, and what to eat, but on another note, fast food restaurants have a very appealing way in getting buyers, and basically tricking society into eating processed junk food that is high in calories and fats. Even though it is the individual’s decision what to eat, fast food is one of the main reasons for obesity. It is cheap, easily accessible, and fast, but it also problem causing and veryRead MoreArgumentative Essay : Argumentative Synthesis1734 Words   |  7 PagesMichael Pollan in his article â€Å"Escape from the Western Diet†, and Jonathan Safran Foer who wrote â€Å"Against Meat† both mention in their essays the negative impact fast foo d has created on our environment due to the method of factory farming. Foer quotes using reports from the Food and Agriculture Organization of the UN â€Å"Factory farming has made animal agriculture the No. 1 contributor to global warming†¦and one of the Top 2 or 3 causes of the most serious environmental problems, both global and local:Read MoreENG4U IP EO1142 Words   |  5 PagesSoft Drinks and Junk Food Huang Kunting(Alice) Ms. Costa ENG4U-S7 January 22, 2015 Introduction Paragraph â€Å"Once you start dipping it’s hard to stop† (â€Å"Chicken McNugget†) is how McDonald’s describe Chicken McNuggets. People never stop their enthusiasm for McDonald’s. However, those fast food are defined as junk foods which contain numerous calories and are rarely good for health. Moreover, not only junk food but also soft drinks can affect society negatively. The effect of an increasing numberRead MoreAnalysis Of Don t Blame The Eater988 Words   |  4 Pageswould employees who work at fast-food establishments or even major corporate heads of these billion dollar fast-food chains allow their own children to indulge themselves in them, knowingly aware of the vast risks they could embark on later in life due to their unhealthy choices? David Zinczenko brings up valid points on how fast-food is harmful to one’s body in â€Å"Don’t Blame the Eater,†. Zinczenko is able to effectively argue against the manipulation of the food i ndustry by showing the reader that

Transcontinental Rail Road - 1303 Words

Kirsten Bernstein Early American History December 6, 2011 Transcontinental Railroad The Transcontinental Railroad was a significant event in American History. This railroad was the work of two railroad companies, the Union Pacific and the Central Pacific, which built their lines as fast as they could until they met in Utah in 1869. Once this complex building project was completed, the United States was now connected from coast to coast by railroad tracks and led to an era of westward expansion. What few people realize is that this turning point in American history could not have happened if it were not for the immigrant groups who helped to build this remarkable railroad. Irish†¦show more content†¦Although they appeared small and scrawny, they were fearless and very hard working. Another benefit of hiring these Chinese workers was that they drank heated tea instead of muddy ditch water. As a result they were less likely to get sick. The Chinese immigrants had a huge role in building the transcontinental railroad. They worked in the central pacific. In the beginning it was slow and difficult. Working there was both strenuous and dangerous. However that didn’t affect the way they worked. Crocker once said, â€Å"Wherever we put them, we found them good.†(PBS 1) The Chinese labored under extremely dangerous conditions, for little pay, even less than the Irish immigrants. They had to survive during harsh winters and the scorching heat in the desert. They earned a reputation real fast, as â€Å"tireless and extraordinarily reliable workers- - quite, peaceable, patients, industrious, and economical.†(Digitalhistory 1) The track laying was divided up into various parts: one gang laid rails on the ties, drove the spikes, and bolted the splice bars; at the same time, another gang distributed telegraph poles and wire along the grade, while the cooks prepared dinner and the clerks busied themselves with accounts, records, using telegraph wire to tap for more materials and supplies. One huge problem they had to triumph over was located in the Sierra Nevada. They had a dilemma because huge solid granite ridges were blocking construction. They had to be tunneledShow MoreRelatedNegative and Positive Impact of the Transcontinental Railroad1165 Words   |  5 Pagesï » ¿ Negative and Positive Impact of the Transcontinental Railroad Jeff Neukirch History 101 American History to 1877 Dr. Kimberly Weathers 26 June 2012 The Impacts of the Transcontinental Railroad On May 10, 1869 as the â€Å"Last Spike† struck by Leland Stanford now connected the Central Pacific and Union Pacific railroads across the United States at Promontory Summit in the Utah Territory. The transcontinental railroads now complete and America is now destined to move to the forefrontRead MoreThe TransContinental Railroad Essay1488 Words   |  6 PagesThe TransContinental Railroad â€Å"If any act symbolized the taming of the Northwest frontier, it was the driving of the final spike to complete the nation’s first transcontinental railroad.†1 The first railroad west of the Mississippi River was opened on December 23, 1852. Five miles long, the track ran from St. Louis to Cheltanham, Missouri. Twenty-five years prior, there were no railroads in the United States; twenty-five years later, railroads joined the east and west coasts from NewRead MoreChanges in Americas Agriculture From 1865-1900 Essay806 Words   |  4 Pagesa product of influential role that technology, government policy and economic conditions played. To extend on this idea, changes included the increase on exported goods, do the availability of products as well as the improved traveling system of rail roads. In the primate stages of these developing changes, farmers were able to benefit from the product, yet as time passed by, dissatisfaction grew within them. They no longer ben efited from the changes (economy went bad), and therefore they no longerRead MoreCons Of Rail Transport1871 Words   |  8 PagesII. Pros and cons of using Rail/risks and benefits of using Rail There are several pros and cons to any mode of transportation. These pros and cons include cost, efficiency, and responsiveness. The goal is to find the most appropriate mode of transportation for the type, amount, and destination of cargo. There will be different needs for every product, origin, destination, and organization. First on the list is cost. Cost of transportation is one of the major considerations involved in a successfulRead MoreThe Expansion Of The Railroad System1023 Words   |  5 Pagesrailroad system and the increasing population of America created the grand expansion west. Through the decades’ rail systems increase, states were established, densely populated city began to appear, and improved land grow. The west expanded at a gradual rate except for the great railway expansions towards San Francisco. What didn’t happen was a resemblance of change in the south. The rail system increase, but the south lacked an increase in highly populated cities and improved agricultural land. ThroughRead MoreI Am Post A Review Today Of A Board Game945 Words   |  4 Pagesdecide whether I love or hate it. My family, including my 8yo and my 7yo, really enjoys playing Settlers of Catan, so when I found out there was a version based on the building of the transcontinental railroad in the United States, my little homeschooling heart just about burst. The game, Catan Histories: Trails to Rails, is around the $50 mark, so I hesitated†¦ a lot. I finally caved over the holidays because†¦ learning and Catan and awesomeness awaited us if I could just fork over the cash. SPECS:Read MoreLogistics Sector : Current Performance1682 Words   |  7 Pageslocal-licensed customs brokers, freight forwarders, and multimodal transporters. They are all members of the Union of International Road Carriers of the Republic of Kazakhstan (KazAto). Many of them are competent in providing integrated solutions for customers. Their usual mode of operations involves directing cargo through customs clearance and then sending it by rail or road to the final destination. The third group includes manufacturers or traders in Kazakhstan, foreign-owned companies such as theRead MoreSteam Engine1055 Words   |  5 Pagesand also increasing the speed and availability of trade as well as strengthening the American economy. The Transcontinental railroads provided supplies to Union Soldiers as well as transportation for western settlers. During the Civil war, the transcontinental railroads provided the transportation of supplies to Union soldiers. In 1840 the U.S. government agreed a transcontinental Railroad would be a good idea(Ray, Kurt 24). The construction of the Railroads started in the 1850’s and once theyRead MoreEffects Of Railroads On America During The 19th Century1487 Words   |  6 Pagessufficiently, but also increased the production rate and preservation of manufacturing. Upon seeing the power of railroads in war efforts, the Pacific Railroad Act was passed in 1862, which provided federal bonds and land grants for building a transcontinental railroad, along a northern route(Landmark Legislation:The Pacific Railroad Act). The act pronounced that the said corporation is hereby authorized and empowered to layout, locate, construct, furnish, maintain, and enjoy a continuous railroadRea d MoreThe Great American Expansion Essay1736 Words   |  7 Pagesenormous country, with long distances between major cities. Business owners and the government were looking for ways to improve economic chances. Cheap efficient land transportation was an essential need of the industrial revolution because the existing road transportation by wagon was just simply too slow. England was the first country to have railroads. In the 1930s the United States imported England’s technology for the railroads. The United States soon became self-reliable with their factories and

Health Care Reform The New Definition of Socialism Essay

Health Care Reform: The New Definition of Socialism. â€Å"In 2007 nearly fifty-million Americans did not have health insurance, while another twenty-five million were underinsured†. (Health CS). The United States one of the most powerful countries in the world where a national health care system is nonexistent because there is no financial accountability. Politics, money and bureaucracy have left Americans with doubt, confusion and the worries on how to pay for health coverage. United States should have a national healthcare plan because it will cut down on cost be more efficient and make doctors more financially responsible when it comes to spending money. Of the people I questioned thirty percent said that the health care premiums are†¦show more content†¦Michael Morre.2007. Really was an eye opener for me about Untied States health care and why is it so far behind. Countries’ like Canada, France and Cuba have had national health care plans for years and fac ed the same economic woes as United States or even worse. Cost and money play a big part in health care if they cannot make a profit why change the process even though it is the right thing to do. Also government ran health care system can be just as efficient as private paying system. The health care system in the United States has submerged in bureaucratic red tape where money has taken place over humanity (Moore, Sicko). The healthcare system in United States is tied up with politics and propaganda that puts a choke hold on the whole process. It was sickening to see the 911 responders after the twin towers incident were going to another country to receive medical treatment. They actually traveled to Cuba to seek medical treatment because the insurance companies wouldn’t cover their claims and drop their coverage. Cuba has one of the most respected health care systems in the world the ratio is one doctor per Two Hundred citizens. The United States ratio is one doctor per Four Hundred citizens. Annually Cuba graduates about four thousand doctors a year out of its twenty one medical schools (Health Cuba). How could a country so rich in resources turn its back on American people who make this country strong?Show MoreRelatedEssay on ObamaCare and How It Greatly Affects Our Health Care System1644 Words   |  7 PagesIt Greatly Effects Our Health Care System Final Research Paper: ObamaCare and How It Greatly Effects Our Health Care System As the years go on, everything around us is constantly changing and becoming more advanced. The recent election of our president has and will force us to see some very big changes in the next few months. ObamaCare also known as the Affordable Care Act was set in place by President Obama in order to reduce health care costs and give affordable health insurance to AmericansRead MoreWhy We Need Healthcare Reform in America Essay2183 Words   |  9 Pagesestablishes standards for healthcare and health insurance, as well as a government-provided public option for those who can’t afford coverage. Politicians are so divided on the issue that conservatives have promised to block passage of the bill through the senate with a filibuster. There are millions of uninsured or underinsured citizens in this country. Imagine that your mother is diagnosed with cancer, but has health insurance. Even though she has health insurance, her claims may be denied asRead MoreBernie Sanders, A Political And Economic Theory Of Social Organization1703 Words   |  7 Pagesâ€Å"socialist.† they often run in the other direction, probably because they don’t fully understand what that entails. The official definition of socialism is, â€Å"a political and economic theory of social organization that advocates that the means of production, distribution, and exchange should be owned or regulated by the community as a whole.† A primary goal of socialism is production to satisfy human needs, not as under capitalism, for sale and profit and to end poverty, racism, sexism, environmentalRead MoreComparing Vladimir Lenin s Eyes And A Capitalist Society1571 Words   |  7 Pagesproletariats. Only the bourgeoisie could afford the means of production, therefore they control the proletariat’s income source because their source of income come from selling their labour. One would assume that the proletarians would attempt to reform these laws, to at least make it somewhat more balanced. Well, they do try. However, due to the bourgeois control of the means of coercion they suppress the socio-political demands for change from the lower classes, therefore the workers remain workersRead MoreThe Voice3751 Words   |  16 Pagesyou can see some similarities to the United States – but there are some really stark differences. Below, you will see some of the most socialistic nations in the world today: China Denmark Finland Netherlands Canada Sweden Norway Ireland New Zealand Belgium Despite popular myths, there is very little connection between economic performance and welfare expenditure. Many of the countries on this list are proof of that, such as Denmark and Finland. Even though both countries are more socialisticRead MoreCompare and Contrast Trade Unions in Singapore and China2469 Words   |  10 Pagesties between PAP and NTUC is not a relationship that is kept behind close doors. In fact, NTUC’s Secretary General Lim Chee Onn in 1982 openly stated that the PAP and NTUC come from the same womb. This elitist society as evidenced goes against the definition of a trade union, as the members of a trade union should be the common man who isn’t part of any elitist group. The PAP government believes that the NTUC should have elite leadership to guide the non-elite leaders and the ordinary members ofRead MorePolitical Economy Analysis Of Outdoor Leisure Essay6549 Words   |  27 Pagescentral and local municipal governments, the â€Å"socialism with Chinese characteristics† market and the local social communities, on the individual urbanite’s choice of real-life outdoor leisure practices. In other words, this chapter will answer questions: to what extent, why and how, the real-life outdoor leisure participants’ practices in those cities reemerged and developed under the power of political economy driven by the Party State, the â€Å"socialism with Chinese characteristics† market and localRead MoreThe Affordable Care Act and Emergency Rooms2009 Words   |  8 PagesThe Affordable Care Act and Emergency Rooms Medical reform has been a long standing goal of the more liberal elements of our society. Their vision of universal health care took a step forward with the implementation of Affordable Care Act. Health care facilities, and specifically emergency rooms, already operate under the most stringent guidelines. The new regulatory and financial demands placed upon these facilities created by the Affordable Care Act looks to cause a crisis in medical facilityRead Moreap euro4567 Words   |  19 Pagesinvalidated Newton’s rational, mechanical conception of the universe* the old view of atoms as the basic building blocks of the material world and Newtonian physics 2. Inquiry into the disintegrative process by w/in atoms became a central theme in new physics in part do to experimental work of Marie Curie and Pierre Curie on radium and radiation 3. Quantum theory of energy developed by Planck raised questions about the subatomic realm of the atom and the basic building blocks of the material world* Read MoreThe Role of the Government in Reducing Poverty Essay3206 Words   |  13 Pagesground exists for those on the left and the right, Democrats and Republicans, in creating a â€Å"decent† society. This would mean a society where every citizen is clothed, fed, can find stable work if he seeks it and is able to attain adequate health care should he require it. Infant mortality rates should be low and life expectancy high. These are basic needs and expectations that we ought to assume all parties of good faith can agree upon. Of course, how society meets these needs is the crux

Market Segmentation and Decision Making †MyAssignmenthelp.com

Question: Discussn about the Market Segmentation and Decision Making. Answer: Introduction Marketing is the most important aspect of all businesses presently. Marketing plays a vital role in the growth and sustaining of any business. For this proper marketing management is to be observed by the organisations. In the context of the Woolworths supermarket chain, Australia, the study of marketing management has been reflected. In this paper, different aspects of marketing management of Woolworths which includes market segmentation, targeting, positioning, micro environment, macro environment, strengths and weaknesses of the organisation, opportunities and threats are discussed with valid evidences. The Woolworths supermarket chain is a leading name in the retail industry of Australia. It was founded in the year 1924, 5th December. Woolworths total no of employees are over 200 thousand, 6500 of them are serving the company and its customers for more than 25 years. It has contributed remarkably to the economy of Australia and it ranks 18th in the global retail industry. It pays off $ 2.1million to the government(Australian Food News, 2015). The Woolworths supermarket chain is actually a renowned and one of the ancient organisations of Australia, specialised for their food products and farm fresh vegetables, fruits and meat products. Woolworths is known to be the first to open fresh food stores in Australia. It has drastically transformed its business strategies over the century, reaching different countries of the world with its strongbusiness objectives. In Australian market Woolworths has solidified its position through fresh food supply direct from the farm and good service to the customers over years and offering good products at reasonable price. There are 190 000 employees out of which nearly 6500 are serving in the stores for over 25 years and over 28 million of loyal customers still choose Woolworths for their daily needs(Andaleeb, 2016). The Woolworths supermarket chain being one of the ancient and trusted organisation of Australia has an upper hand over the other companies. It has been serving customers with good food and better service at reasonable price since 1924. It has grown immensely since 1924 and now it has over 3000 stores across Australia and New Zealand. The agenda of Australian citizens to have healthy, farm fresh and local grown food has greatly benefitted Woolworths in its business(Global Farmers in Australia, 2016). Recently it has launched sushi stores outside the supermarkets which avails fresh and handmade sushi by the chefs in-stores. Besides, fresh sea-fishes are another attraction of the Woolworths supermarkets. In spite of the fierce competition in a market like Australia with new companies popping in Woolworths has been able to sustain its position quite strongly in the market of Australia. The Woolworths supermarket group have earned $56.7 billion of annual turnover in 2012. It pays the Australian govt. $2.1 billion tax. It earned $48.6 per share in 2015 which is a good profit level. Moreover it employed over 190,000 of people which means it contributes to the economy of Australia significantly(Booth Coveney, 2015). Macro Environment (Pestle Factor) The macro environment of the Woolworths supermarket group includes political, economic, social, technical, legal and environmental factors which influence the organisational operations. Political: Woolworths is a very renowned organisation and it has faced all the ups and downs of political disturbances and upheaval of the nation, and managed to keep it position intact. Political condition of any nation highly influences the organisational activities, both internal and external. Issues regarding the consumption of liquor can be recently found in Australia, which can affect the company (Wardle, 2015). Economic: A nations economic condition contributes to the growth of any business. Conditions like recession and unemployment affects the organisational growth. However the economic condition of Australia has elevated a lot which has contributed to the growth of the company. Social: The social condition of Australia has improved drastically since 1924, when Woolworths began. The income of the middle class has increased considerably and the outlook of the people towards food habits has changed remarkably. The inclination towards healthy foods and local farm products has greatly influenced the companys growth. Technological: Technologically Australia is very rich, with numerous companies supplying new machineries, gadgets and invention of new farming techniques have benefitted the organisation. Moreover the digital media has eased the efforts of Woolworths from the beginning. The Woolworths supermarket group was the first to introduce self-help stores. Environmental: Natural environment of a country greatly serves to the growth of a business. For food chains like Woolworths, environment plays very important role in the smooth functioning of the company, since these food based organisations are dependent upon the cultivation and farms directly. Woolworths takes care of the environmental issues like wastage of water, garbage dumping, location of warehouses in safe regions and environment pollutions. Legal: The legislation of the nation determines the healthy growth of the businesses. The organisation needs to comply with the food laws. It needs to meet the standards of the food set by government in its products. Moreover in case of opening new outlets it needs to follow the regulations set by the govt. and licenses need to be renewed from time to time (Kew Stredwick, 2017) Outline and examine the major market segments for the organisation and identify the primary and secondary target markets. Woolworths has efficiently identified the market segments it has to keep its grip continuing. The customers of Woolworths are varied ranging from the regular shoppers to online shoppers and the liquor lovers. From time to time it has been launching new services and schemes to keep adding new customers and creating a host of loyal customers. As mentioned before Woolworths have 28million loyal customers out of which nearly 14.6 million are regular buyers. Woolworths has successfully positioned itself into the homes and minds of customers. It offers to the customers a plethora of choices in their stores knowing the different customer demands. Its stores are filled with stocks of various ranges which are up-to-date, fresh and reliable for the customers (Andaleeb, 2016). Woolworths new addition to its business strategies are fresh sea-fish corners in the stores which stocks fresh packed fish fillets and choices of different sauces for no extra cost. Another attraction of the Woolworths is the availability of meat and beef freshly supplied from the farms for the meat lovers, well-packed and easy to carry. Recently sushi bars have been introduced outside the supermarkets which sell fresh and hot handmade sushi by the chefs in stores for the healthy-food lovers. This way Woolworths have successfully occupied the position in the minds of the customers of different backgrounds and diverse lifestyles (Woolworths Group, 2017). The Woolworths supermarket group is the leading retail industry in Australia. It has 43% of the total Australian market share which is quite huge portion. Woolworths enjoys an annual turnover of $56.7 billion. It pays the government huge taxes which accounts $2.1 billion. Woolworths have successfully gripped the Australian market and New Zealand market which are its primary target market. But Woolworths compared to other MNCs have very few markets globally(Rajabian Tabesh, Batt, Butler, 2016). In recent years it has developed its subsidiaries in nations like China, India, South Africa and Japan. While other multinational retail industries like Wal-Mart has successfully grabbed global retail industry shares through its business in US, Canada, Mexico, UK, Asia, South America, Europe. Though its very important for Woolworths to extend its business globally, international market can be considered as the secondary market. Since Australia and New Zealand is the home ground for Woolworths, it needs to keep its grip tight over the home market while trying for global market. It has been ranked 18th in the global retail industry market which is very important for Australia (Wilkins, G., 2014). Discuss the level of involvement the primary segment is likely to have towards the organisation in terms of decision making. The primary segment of Woolworths refers to the grocery shoppers, liquor lovers, household shoppers and the online shoppers. It is said in recent report that Woolworths is likely to change its strategies towards a better experience for both the online and stores customers. It is said that they will keep the prices for the online shoppers in par with the store prices, so that they put Woolworths always first on the list. Segmentation as we know is a very important part of the marketing strategy. It helps the organisation to understand the behaviour of different groups of customers. Segmentation as known can be done in three ways geographic, demographic and psychographic. Woolworths focuses on all the three ways of segmentation that is why it has decided to refurbish 80 of its stores according to the demand of the local customers. Further they say that Lean Retail Model strategy will be applied under which $500,000 cost reduction will follow in the financial years of 2015-16 (Australia n Food News, 2015). To sustain its position and increase the annual sales Woolworths supermarket chain has announced a host of programmes for the customers. Also to grab the most share of the grocery basket of the customers Woolworths authorities have decided to improve the stocks in the stores, a Click and Collect procedure for the online shoppers have also been introduced which will ease the efforts of online shoppers and quick delivery will be followed. Through this program, a more convenient way of shopping for the online shoppers is reflected(Bailey, Price, Pyman, Parker, 2015). Further new stores opening in proportion with the increasing population in Australia and New Zealand has also been declared by M.D. Brad Banducci. More attractive loyalty programmes for the customers have been thought of by the Woolworths authority. Woolworths Rewards is a famous loyalty program in Australia and is most popular. From the above programs decided by the Woolworths authority reflects how the primary segment influences the decision making of the organisation. An organisation like Woolworths is always known for its dedication towards customers. Its customer feedback system enables it to know the demands of the customer and their advices and suggestions are always prioritised to help improve their products and services. The Voice of the Customers program and the Support Office are said to be very efficient customer feedback system through which daily feedback from customer are received. This proves that Woolworths supermarket group emphasizes on the customer feedbacks to improve their techniques and strategies. The primary segment is deeply involved in the decision making of Woolworths supermarket authorities (Woolworths Group, 2017). Describe the nature of competition in the industry. Explain and analyse the organisations place in the market by comparing and contrasting its strengths and weaknesses to the main competitor The Australian retail industry market has been majorly occupied by the Woolworths supermarket group with Australian market share of 43% until the growth of organisations like ALDI and Coles. Coles is definitely the main competitor of Woolworths with a total of 37% of the Australian market shares. The competition among the retailer tycoons Woolworths and Coles are fair. The competition lies in keeping the customers engaged in choosing a brand as the numero uno in their everyday list of household needs (Arli, Dylke, Burgess, Campus, Soldo, 2013). Woolworths has numerous businesses under different banners like Safeway Supermarket, Big W, Dan Murphy, Dick Smith and others which are spread all over Australia and New Zealand. The companies keep on bringing new strategies to the fore in order to attract and retain customers. Recently the Woolworths low pricing strategy was answered by the Coles in form of price rewind strategy. In 2011 it is reported that Woolworths with other major retail ers and suppliers developed a Charter of Fair Trade which encloses the key principles of supplier-retailer business relationship(Flannigan, 2011). Woolworths is leading in terms of Australian market shares. While Woolworths has 43% of market share, Coles is lagging behind at 37%. The financial performance of Woolworths is far better than Coles in terms of profit margin and revenue per share and annual sales even after the Easter adjustments. The total annual sale of Woolworths is $55.5 billion in 2017 while it is only $2.87billion for Coles in 2017(Woolworths Group, 2017). Woolworths is the reputed brand and it was ranked as the largest retailer in Australia and New Zealand in field of business size, range of products, services and prices. Also it has the reputation of meeting customer needs through innovative processes. In the year 2012 it was awarded as the sustainable retailer by BRM AMP Australian retailer. TheColes have a good reputation about their advertising and promotional campaigns which are better than Woolworths. Recently they have carried out promotional campaign in collaboration with Apple brand and other major suppliers Apple for Students which was successful(Smith, Smith, Hampson, Junor, 2015). The Coles also have a remarkable pricing strategy which characterizes different promotional offers and price cuts The relationship of Woolworths and its suppliers, producers and distributors are considered very strong and they take pride in it. Woolworths the Fresh Food Future programme in 2007, helped the farmers by encouraging and promoting sustainable agriculture. The Coles have recently gone through negative publicity about their relationship with the suppliers. This impacted their sale greatly. Woolworths and Coles both need to extend their businesses across the world. Though Woolworths have in recent years developed subsidiaries in nations like China, Japan, US, France but they have to face terrible competition with global retailers like Wal-Mart, Costco, Amazon, Tesco PLC and others (Baker, 2014). Woolworths has significantly facing debts in last few years which can affect the growth of the organisation. The Coles has also faced losses of $89 million in its hardware businesses in UK and Ireland ((SBS, 2017). Taking into consideration the primary segment, their level of involvement and the competition, create a positioning map for the market place. The primary segment as identified by the organisation is the grocery customers, liquor lovers and household shoppers. In the context of positioning an organisation can place itself in one of the four different quadrants in the positioning map. The positioning map is depicted in the figure below, It can be seen from the above diagram or the position map that an organisation can position itself in one among the four different quadrants. These are low price and high quality, low price, low quality, high price low quality and high price, high quality segments (Sohal, 2013). As Woolworths is an organisation which is widely known as the grocery market leader in Australia it will certainly position itself in the low price, high quality segment. Woolworths reserves this position to provide price competition to its rival firms. In order to do so Woolworths accrues fresh raw materials directly from the growers and farmers. This is the underlying strategy followed by Woolworths to maintain low price and at the same time provide high quality products as well. Conclusion Thus, it can be seen from the above paper, the influences of market segmentation on decision making for any organisation. Segmentation, targeting, positioning are the key components for marketing management. Moreover the Marketing management also involves evaluating the current market trends which are also discussed in terms of growth, profitability and the macro environment. Through Pestle analysis macro environment has been presented and also shown how it affects the growth of the organisation. Further the influence and involvement of the primary segment over the organisational policies has been described with valid evidences. The SWOT analysis helps to realize the position of the organisation and its growth tendencies can also be evaluated. Lastly a position map has also been created to clear the understanding of the reader about the organisation. Works Cited Andaleeb, S. S. (2016). Market Segmentation, Targeting, and Positioning . In S. S. Andaleeb, Strategic Marketing Management in Asia: Case Studies and Lessons across Industries (pp. 179-207). Emerald Group Publishing Limited. Arli, V., Dylke, S., Burgess, R., Campus, R., Soldo, E. (2013). Woolworths Australia and Walmart US: Best practices in supply chain collaboration. Journal of Economics, Business Accountancy Ventura, 16(1), 1-11. Australian Food News. (2015). Woolworths announces new strategies to win over grocery shoppers, AFN reveals full detai. Retrieved August 28, 2017, from Australian Food News: https://www.ausfoodnews.com.au/2015/05/06/woolworths-announces-new-strategies-to-win-over-grocery-shoppers-afn-reveals-full-detail.html Bailey, J., Price, R., Pyman, A., Parker, J. (2015). Union power in retail: contrasting cases in Australia and New Zealand. New Zealand Journal of Employment Relations, 40(1), 1. Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan. Booth, S., Coveney, J. (2015). Food democracy: From consumer to food citizen. Springer. Flannigan, N. (2011). Economic Structure and Performance of the Australian Retail Industry. Productivity Commission Draft Report. Global Farmers in Australia. (2014). Do Coles and Woolworths control Australian Agriculture? Retrieved August 28, 2017, from https://globalfarmer.com.au/2014/08/coles-woolworth-control-australian-agriculture/ Global Farmers in Australia. (2016). Do Coles and Woolworths control Australian Agriculture? Retrieved August 28, 2017, from https://globalfarmer.com.au/2014/08/coles-woolworth-control-australian-agriculture/ Kew, J., Stredwick, J. (2017). Business environment: managing in a strategic context. Kogan Page Publishers. Rajabian Tabesh, A., Batt, P. J., Butler, B. (2016). Modelling the Impact of Environmental and Organizational Determinants on Green Supply Chain Innovation and Performance. Journal of Food Products Marketing, 22(4), 436-454. SBS. (2017). Coles earnings slip Wesfarmers profit up. Retrieved August 28, 2017, from https://www.sbs.com.au/news/article/2017/08/17/coles-earnings-slip-wesfarmers-profit Smith, E., Smith, A., Hampson, I., Junor, A. (2015). How closely do Australian Training Package qualifications reflect the skills in occupations? An empirical investigation of seven qualifications. International Journal of Training Research, 13(1), 49-63. Sohal, A. S. (2013). Developing competencies of supply chain professionals in Australia: collaboration between businesses, universities and industry associations. Supply Chain Management: An International Journal, 18(4), 429-439. Sydney Morning Herald . (2015). Woolworths shares facing headwinds, says Morgan Stanley. Retrieved August 28, 2017, from https://www.smh.com.au/business/markets/woolworths-shares-facing-headwinds-says-morgan-stanley-20150120-12twvl.html Wardle, J. (2015). Price-based promotions of alcohol: Legislative consistencies and inconsistencies across the Australian retail, entertainment and media sectors. International Journal of Drug Policy, 26(5), 522-530. Wilkins, G. (2014). Woolworths, Wesfarmers among worlds top 20 retailers. Retrieved August 28, 2017, from https://www.smh.com.au/business/woolworths-wesfarmers-among-worlds-top20-retailers-20140113-30quy.html Woolworths Group. (2017). Company Results, Full-Year 2017. Retrieved August 28, 2017, from https://www.woolworthsgroup.com.au/content/Document/Woolworths%20Group%202017%20-%20Analyst%20presentation.pdf Woolworths Group. (2017). Strategies and Objectives. Retrieved August 25, 2017, from https://www.woolworthsgroup.com.au/page/about-us/our-approach/strategy-and-objectives/

Energy Harvesting Wireless Communications †Free Samples to Students

Question: Discuss about the Energy Harvesting Wireless Communications. Answer: Introduction The report will highlight Wi-Max encryption methods, WPAN security challenges, two journal articles reviews and Telestra getting benefits from the wireless cellular network. PKMv2: This protocol has the varied properties and it contains the mutual authentication. This mutual authentication is carried out by integrating the message integrity algorithms, EAP-based protocols and RSA-based protocols, and key management protocols (Sharma Singh, 2017). The protocol is utilized for the authentic exchange of the cryptographic keys for broadcast traffic and multicast traffic. AES: Advanced Encryption Standard is based on Rijndael algorithm. This encryption method is agile and can be configured with ease. It also requires less memory compared to all other encryption standards like PKMv2 or 3DES. Thus all of them prefer this key because of all these advantageous features. The algorithm works on the 128-bit block size of data and this block size of data are arranged in a 4x4 array of bytes and this arrangement is called state. This standard is used to encipher over the air traffic. EAP: EAP protocol is used to connect a computer to the Internet, the authentication procedure that is used and supported by EAP are public key encryption authentication, token cards, smart cards and one-time passwords. The user requests for connection to the wireless network via an access point (Sharma Singh, 2017). The access point asks for ID from the user and transfers data to the authorized users server. Wireless Personal Area Network and its security challenges DDoS attacks: DDoS attacks sabotage one's computer and take the ownership of the computer system thus steal the sensitive information of the computer this kind of attack is very common and this attack generally occurs in insecure wireless personal area network (Achary Lalseta, 2017). The customers may be unaware that their system has been hacked, when they try to enter their system they will find out that their database and the system have been hacked. This can also lead to the shutdown of one's server computer as well. Malware attack: The intruders attack ones computer system via insecure network via virus attacks. The virus installed into ones system can steal ones data, can alter ones data and can even destroy ones files resides in the customer data as well. First paper review: Wireless Sensor Networks is gaining prominence due to the enhancement of Internet of Things as well as Cyber-Physical Systems. In this paper, the effective harvesting system to use the power of WSN technology for WSN environment has been showcased. Various energy predictions models have been prescribed in this paper that has the capability to embellish the energy harvested in Wireless Sensor Network (Shaikh Zeadally, 2016). This paper has also highlighted the issues that need to be detected to embellish the harvesting system for the WSN environment so that the system can be utilized in profitable and effective manner. Second paper review: This paper has highlighted the energy that is harvesting the wireless communications. All the aspects of the wireless networks like network issues, energy harvesting nodes, transmission scheduling policies, resource allocation and harvesting nodes elaborately (Ulukus et al., 2015). Various models associated with harvesting nodes have been detailed with respect to various network scales. Conclusion Wi-Max encryption procedures have been well illustrated in this report. The security challenges associated with WPAN technologies have been showcased too. The two articles have been reviewed as well. A presentation has been well demonstrated stated the benefits that Telestra can acquire from the wireless cellular network. References Achary, R., Lalseta, J. S. (2017). Internet of Things: Essential Technology, Application Domain, Privacy and Security Challenges.International Journal of Computer Applications,157(6). Shaikh, F. K., Zeadally, S. (2016). Energy harvesting in wireless sensor networks: A comprehensive review.Renewable and Sustainable Energy Reviews,55, 1041-1054. Sharma, S., Singh, H. (2017). An Effectual Approach for Security and Integrity against Wicked Node Attacks in Wi-Max Network Environment.Indian Journal of Science and Technology,10(27). Ulukus, S., Yener, A., Erkip, E., Simeone, O., Zorzi, M., Grover, P., Huang, K. (2015). Energy harvesting wireless communications: A review of recent advances.IEEE Journal on Selected Areas in Communications,33(3), 360-381.